GameStop · Integrated Launch
Launching Anthem nationwide
A cohesive launch experience spanning retail windows, in-store environments, email, digital merchandising, and flagship activations in New York and Los Angeles.
Nicolle Wilson · Creative Director
Creative strategy that connects people, brands, and business.
Creative Director with 20+ years of experience leading brand strategy, integrated marketing, digital experiences, retail environments, and high-performing creative teams.
20+Years of experience
6National brands
360°Integrated campaigns
1Strategic point of view
Selected work
Campaigns, brand systems, experiences, and digital products created across retail, entertainment, healthcare, and eCommerce.
GameStop · Promotional Strategy
Turning tax season into a brand moment
A national promotional platform designed to translate a seasonal customer insight into clear messaging, flexible creative, and a complete digital campaign system.
@Play · Brand Creation
Building a product brand from the ground up
A vibrant private-label identity carried consistently through naming, identity, packaging, product design, eCommerce, and retail merchandising.
Current leadership
My newest work focuses on connecting patient insight, performance data, and creative strategy across a national network of hearing healthcare clinics.
Acuity
Marketing
Marketing
2023–Present · Creative Director
Transforming patient marketing
Leading integrated creative across direct mail, paid search, Meta, email, SMS, landing pages, video, and social—while using ROAS, patient research, and creative testing to improve acquisition and conversion.
More dimensions
Selected work that demonstrates systems thinking, customer experience, campaign flexibility, and creative operations.
Experiential branding
Conference identity and environmental system designed to scale from print to stage.
Creative operations
Workflows and governance that bring clarity, consistency, and speed to complex teams.
Digital experience
Responsive customer journeys, navigation, design systems, and eCommerce experiences.
Founder-built brand
Brand identity, product development, packaging, content, eCommerce, and live retail.
Founder-led brand · Product · Community
Building ScrubShopStudio from an idea into an experience.
I created ScrubShopStudio as a joyful, handmade brand centered on comfort, creativity, and tiny moments of connection. The work spans positioning, product development, packaging, eCommerce, content, workshops, and in-person retail.
End-to-end ownership
Strategy through sale
From naming and packaging to photography, social storytelling, website merchandising, market displays, workshops, and customer feedback.
A self-initiated brand that demonstrates hands-on creative leadership, rapid testing, customer insight, and the ability to carry one idea consistently across every touchpoint.
Ideas matter.
So does impact.
I’m Nicolle Wilson, a creative leader who believes the strongest work begins with understanding people and the business problem behind the brief.
Across healthcare, retail, entertainment, and eCommerce, I’ve partnered with executives, marketers, designers, writers, developers, and operational teams to turn complex challenges into clear, compelling customer experiences.
Acuity Marketing · GameStop · Cinemark · Fossil · Neiman Marcus · Lands’ End
Let’s connect
Looking for a creative leader who can connect strategy to execution?
Based in Dallas–Fort Worth and open to creative leadership, brand strategy, and integrated marketing opportunities.
ourbeautifulchaos@yahoo.com214.766.6346